Last week, New York Governor Andrew Cuomo signed legislation expanding the state’s definition of telemarketing to explicitly include text messaging. The state’s restrictions on contacting residents whose phone numbers are on the Do Not Call (DNC) list now applies to text messages as well as voice calls.
Previous versions of the state’s telemarketing regulations had not previously included text message marketing in its definition of telemarketing. In a press release announcing the change, Governor Cuomo characterized it as closing a loophole.