Quick Guide to the B2B Marketing Under the TCPA

It is a common misconception that Business-to-Business (B2B) calls and texts do not need to comply with telemarketing regulations. This is not entirely true. B2B calls are exempt from some provisions of the Federal Trade Commission’s (FTC) Telemarketing Sales Rule (TSR). But the Federal Communications Commission (FCC) subjects B2B calls and texts to the same Telephone Consumer Protection Act (TCPA) restrictions as Business-to-Consumer (B2C) calls and texts. The use any kind of automatic telephone dialing system (ATDS) to send marketing calls or texts to a wireless number, B2B or B2C, is illegal under the TCPA without prior express written consent.

This guide will explain some of the risks specific to B2B marketing as well as explaining the relevant B2B exemptions to telemarketing regulations.