Habits of Success: Greater Profitability Through Compliance

Direct marketing can be expensive, from communications platforms and call center workspace costs to licensing fees and taxes to paying employees to purchasing leads, among other expenses. With all of these costs, investing money in strategies for Telephone Consumer Protection Act (TCPA) compliance may seem like a luxury expense. But a good compliance strategy can more than pay for itself by both saving you money and actually potentially making your business more profitable.

Some marketers may mistakenly believe that merely scrubbing against the Do Not Call (DNC) list is a sufficient compliance strategy. The reality is that a truly successful compliance solution requires regular reviews of procedures and practices.

This guide will explain how a good plan for TCPA compliance can both protect you from future costs and make your customer contact strategy more effective, increasing your revenue. It includes a illustrative case studies, fun facts, and best practices that could be a useful model for the kinds of compliance strategies you should build for your business.

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